First live appearance of the GOAT MUG - at the Designjunction fair in London

GOAT STORY – goat’s horn shaped coffee mug is going to make a first live appearance at the Desigjunction fair in London.

The English capital is going to host the Designjuction fair from 24th until the 27th of September. Designjunction is a modern and cultural design fair, held yearly as part of the London design week. It holds innovative designer exhibitions on unusual industrial premises. It is going to host more than 200 designers and exhibitors from all over the world. The main event is going to be divided into two locations: one is reserved for the trade focused brands and the other one will welcome premium products designers. The latter is going to be the GOAT STORY team’s new home for the following 5 days.

Until this event, GOAT Mug was presented only via on-line and printed media as well as Kickstarter and GOAT STORY website. This week, it is going to be available to anyone who wants to check it out live. The team has been preparing for the fair for the past couple of months and is eagerly expecting all of the fans who are going to have the chance to have a cup of coffee at the GOAT STORY pop-up shop in London. Coffee is going to be made in a special drip coffee system developed by a GOAT STORY’s in-house industrial designer. Also, the whole booth installation was designed in-house and is made solely from semi-finished products.

“GOAT STORY is a story about coffee’s discovery, that was after all the inspiration for the whole project and the design of such a unique product. People from all corners of the world are enthusiastic about the product and many are already happily using it. Now, the time has come to present it to a broader public and London is definitely the right place for it.” – Anže Miklavec, the creator of GOAT STORY.