How did the story of Goat Story begin?

Every story has its first chapter. Ours goes back a looong time. It’s when the famous coffee myth took place: a flock of goats stumbled upon a bush of red berries (coffee beans), chewed a bit on them and ... they went CRAZY! Their smart shepherd wanted to join in on the party and brewed those berries and brought us this worldwide beloved dark potion. See the video...

This story was an inspiration for us. Because it's a fact that we’re deeply in love with the amazing world of coffee. So we created GOAT STORY, made it our mission to write this story further and make YOU a part of it too.



In 2014 we came up with a unique, horn-shaped GOAT Mug and threw it on Kickstarter. Suddenly … 10.000 of you coffee addicts went crazy about it! Supporting it with almost half a million dollars. And, man, this brought our story to life!

In 2016 (we took no time off, of course) we introduced GINA: smart coffee instrument! Reaching another success on Kickstarter, adored by you and backed with more than half a million dollars.


So here we are now ...  riding the Third Wave of Coffee! Discovering all shades and tastes a coffee bean has to offer and daring you to explore it. Since, you know, we happen to make tools that’ll get you there ;)

Enjoy this ride with us and as we say … make your coffee brewing a special experience. Every single time, with every single cup.

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  • Hi guys! Got my Goat Story horn coffee mug a year ago for my birthday and I still love it! The aesthetics are wonderful and spark a lot of interest wherever I go with it. I love coffee and I love this mug! Well done!

    Tee Prodnuk on
  • Aaaaw Herman, you warmed our hearts with these words! People like you are our motivation (beside enormous amount of coffee, of course) … and we’re glad to have you on board ;)

    Dunja from GOAT STORY on
  • Just got my first horn-shape travel mug of Goat Story. It’s really exciting to have it as my daily buddy and a great decoration in my everyday coffee life. Couldn’t wait to know more about Goat Story, the amazing company in the world. I always believe that good design and aesthetics make life worth living.

    Herman on

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