WHAT is the Third Wave of Coffee?

As a coffee addict you’ve probably heard about it a few times lately. What WAVE are we talking about? Well, it’s definitely the one you’ll want to ride!

 

Reading time: 4 coffee sips ☕️☕️☕️☕️

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We’re talking about the coffee MOVEMENT treating coffee with respect. By improving all stages of its production: from plant growing, harvesting, processing to building strong relationships between coffee growers, roasters and traders. With one goal - to provide higher quality and fresh roasting for your everyday cup.  

Every “third” has its first and second, right? Let’s take a quick tour of all three waves:

  •  1st Wave: coffee was brought to households with exponentially growing consumption (but received criticism for sacrificing taste and quality for its mass production).
  • 2nd Wave: playing with coffee tastes and the opening of numerous coffee shops and cafés.
  • 3rd Wave: a movement to produce high-quality coffee, considering it as an artisanal foodstuff, like wine, rather than a commodity.
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Now you know we mean it when we say “Discover all shades and tastes a coffee bean has to offer”. Because every single bean varies in taste, depending on its origin, background, production and brewing technique you use. It’s just waiting for you to explore it.

So ENJOY THE RIDE and as we say … make your coffee brewing a special experience. Every single time, with every single cup ;) 

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Comments


  • Dear Bryce, sorry for your experience. GOAT Mug does not leak. If it’s a production mistake, we replace it with a new one within 40 days of your purchase. If it starts leaking after several months of usage it can be a result of many factors (mostly how it’s being handled) and unfortunately the warranty can’t cover all of those. Probably changing the lid would fix the problem. If you’re interested in arranging that, please let me know.

    Stella from GOAT STORY on
  • HI! I BOUGHT A GOAT MUG BACK IN SEPTEMBER OF 2016, AND THE MAIN REASON I BOUGHT IT WAS BECAUSE YALL CLAIMED IT TO BE LEAK PROOF. THAT IS AN EXTREMELY FALSE CLAIM! I AM A MANAGER AT A RETAIL STORE AND TODAY, MY GOAT MUG HAS BEEN LEAKING DRIPS APPARENTLY THROUGHOUT THE DAY ALL OVER MY APPLICANTS RESUMES! I SPENT WELL OVER 50$ ON IT! WOULD NOT RECOMMEND AT ALL

    BRYCE GREER on

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