As a coffee addict you’ve probably heard about it a few times lately. What WAVE are we talking about? Well, it’s definitely the one you’ll want to ride!
Reading time: 4 coffee sips ☕️☕️☕️☕️
We’re talking about the coffee MOVEMENT treating coffee with respect. By improving all stages of its production: from plant growing, harvesting, processing to building strong relationships between coffee growers, roasters and traders. With one goal - to provide higher quality and fresh roasting for your everyday cup.
Every “third” has its first and second, right? Let’s take a quick tour of all three waves:
- 1st Wave: coffee was brought to households with exponentially growing consumption (but received criticism for sacrificing taste and quality for its mass production).
- 2nd Wave: playing with coffee tastes and the opening of numerous coffee shops and cafés.
- 3rd Wave: a movement to produce high-quality coffee, considering it as an artisanal foodstuff, like wine, rather than a commodity.
Now you know we mean it when we say “Discover all shades and tastes a coffee bean has to offer”. Because every single bean varies in taste, depending on its origin, background, production and brewing technique you use. It’s just waiting for you to explore it.
So ENJOY THE RIDE and as we say … make your coffee brewing a special experience. Every single time, with every single cup ;)