Three years and 150.000 GOAT Mugs later ...

Looking back at GOAT Mug today, we can only be excited to see GOAT Mug used in 95 countries worldwide, creating a community that now consists of almost 150.000 coffee lovers. Time to rest? No way, Jose!
Read more →

Coffee lovers, rejoice: GOAT STORY launched a new coffee creation

Coffee-enthusiastic GOAT STORY team first impressed coffee lovers 2 years ago with a horn-shaped GOAT Mug. Major success of their first Kickstarter campaign gave the young Slovene team even more drive to continue innovating. This fall they returned to Kickstarter with a new creation, reached their goal in just 8 hours and raised more than $300.000 in the first three weeks of their campaign.

GOAT STORY team convinced coffee drinkers to grab their coffee by the horns with the GOAT Mug, raising more than $450.000 on Kickstarter.  Unique coffee mug was only the beginning of their coffee story. After a year of intense coffee research, prototype testing and many empty coffee cups, GINA: smart coffee instrument was born.

GINA combines classic brewing techniques with latest technology. With a built-in smart scale and the app, GINA will guide you through the whole brewing process. Coffee enthusiasts can tune the valve and experiment with 3 different brewing techniques. This multifunctional coffee device was an instant hit in coffee community - they funded GINA in just 8 hours and made her a reality.

Young team believes that coffee brewing and drinking should be a special experience. With GINA, this can be achieved every single time, with every single cup. Coffee lovers can get GINA at a special early bird Kickstarter price till 17th of December. Don't miss your chance to turn your coffee brewing process into a special experience!

Read more →

Nurturing 3rd wave coffee drinking generation

Coffee-enthusiastic GOAT STORY team first impressed coffee lovers with a horn-shaped coffee tumbler GOAT Mug. Major success of their first Kickstarter campaign progressed into a new coffee story with GINA, the first smart coffee instrument which reached their Kickstarter goal in less than 8 hours. Young Slovene team follows the 3rd wave coffee drinking trend and is bringing coffee loving community to one place with their unique creation.
Third wave of coffee drinking is a coffee trend taking over the world. It is a movement that considers coffee as a whole experience and appreciates the holistic approach of coffee path from the bean all the way to your cup. That includes its origin, background, stages of production and coffee brewing. Coffee professionals treat coffee as a product that varies in taste depending on its origin, background and coffee brewing process.
GOAT STORY wants to enable special coffee experience to all coffee lovers that share similar vision and values. They designed GINA: an all-in-one coffee instrument combining classic brewing methods with latest technology. A built-in smart scale and a mobile app guide the users through the brewing process to their perfect coffee cup. Water flow is controlled with a special valve, which enables experimenting with different brewing techniques. Coffee lovers can try different brewing techniques with GINA: a classic pour-over, enjoy the rich flavor of immersion coffee or cool down with cold drip.
GOAT STORY team feels that coffee drinking became just an everyday routine to many of coffee drinkers without acknowledging how much hard work was put in their morning coffee cup. Young team believes that coffee brewing and drinking should be a respectful ritual and a special experience. With GINA, this can be achieved every single time, with every single cup.
Read more →

When Coffee meets Creativity

Coffee is a part of the most regular routine of many creatives. Not only it can be a handful boost for creative process itself, it increases energy and helps being more focused on performing task. So no wonder that even coffee shops are known as the most preferred working spaces.

We all know how the famous story of coffee discovery goes. Well, the latter definitely served as a handful creative boost for the team of GOAT STORY (among gallons of coffee they drank). Why? It helped them bring a one-of-a-kind coffee mug to life: The GOAT Mug. It’s a horn shaped Mug, easy to carry around, wherever your internal compass guides you. Wherever you think, you’ll find the right inspiration. While hoping that you’ll get to this “eureka moment” before the last sip of your coffee, right? This Mug brags with double solution, tailored for all creative wanderers. Making any task easier to handle with special holder, which has an ability to transform into a stand. While being able to wander around thanks to a company of two leather straps.

GOAT Mug is a perfect companion for this new-age hectic lifestyle. Whether your creative process starts at home, your favorite coffee shop or at the middle of some quiet forrest. A trendy solution for all coffee lovers, rebels, misfits and those, who just dare to be different. And a perfect set for encouraging your imagination.

Read more →

G-Drip coffee maker by GOAT STORY

Coffee-enthusiastic team of GOAT STORY, the one who brought you a unique horn-shaped GOAT Mug, sure made it to the top of everyone’s ‘Favorite business gifts’ list this past New Year. Making a unique and outstanding coffee making system - G-Drip. Inspired by a “pour over” technique well-known among true coffee experts, this hand-crafted piece brings one a true experience of making a drip brewed coffee and offers a whole new dimension of coffee tasting.


Design & Materials

G-Drip is made completely of standard materials. Its framework consists of wooden profiles connected with copper fittings and is holding the glass funnel and container made of heat resistant borosilicate glass. With a special spring placed inside the funnel it even allows faster extraction which prevents over-brewing the coffee. This amazing creation comes in sealed elegant black box, creating an exquisite unpacking experience at the very start.


Pour over technique involves pouring hot water over nicely roasted, perfectly ground coffee beans resting in a filter. The whole trick is to collect coffee extract dripping into the container, making a beverage that tastes like paradise.


Client: GOAT STORY /

Designer: Luka Pirnat /

Project: GOAT STORY 2016 New Year’s Business Gift

Pitch: A brand related piece that is unique in its presentation and value yet easy to use and inspires a receiver to further explores and enjoys the world of coffee.

Read more →
Our website just got a makeover

And you get to enjoy 10% OFF shopping GOAT Mugs.